Title: Marketing Associate

Job Summary

The ideal candidate will be able to support branding initiatives and execution, as well as work with the Business Development team to identify, evaluate and finalize partnerships and agreements.   This position will be responsible for supporting short and long-term marketing strategies and programs, such as creating marketing materials, blogging, e-newsletters, managing the company website through our Marketing Agency, managing Social Media accounts and coordinating industry trade shows/exhibits and conference participation   In addition, this position will have responsibility for supporting the Business Development team with lead generation, client contact and proposal preparation.

 

Responsibilities

  • Lead execution of marketing strategies and programs to achieve corporate and departmental objectives
  • Prepare and present strategies, programs and budgets to senior management
  • Create Marketing materials, including website content, PowerPoint presentations, brochures and whitepapers
  • Coordinate industry events and trade shows such as JP Morgan, AAM, DCAT, Bio International, CPhI, AAPS, Contract Pharma
  • Support Business Development team to drive new sales by leading lead generation and tracking initiatives including Zymewire lead generation
  • Updating CRM system PipeDrive (similar to SalesForce)
  • Develop internal relationships with all departments to generate content for internal and external newsletters
  • Develop content for online interviews/blogs and corporate communications for Frontida Website and Linked In presence
  • Work with marketing agency to increase website traffic through SEO and PPC efforts
  • Perform other duties as applicable

Knowledge and Skills

  • Bachelor’s Degree or equivalent, Marketing or Graphic Design is preferred 
  • 1+ years of experience in marketing/graphic design (pharmaceutical industry desired)Strong organization skills
  • Strong interpersonal skills including communication, collaboration and negotiation capabilities
  • Excellent oral and written communication skills required
  • To perform this job successfully, an individual must be proficient in each essential duty and the ability to work with minimum supervision
  • Ability to use PC based software programs (e.g. Microsoft® Word, Excel®, PowerPoint®)
  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical / process procedures, or governmental regulations
  • Ability to write reports, business correspondence, and procedure manuals
  • Ability to effectively present information and respond to questions from groups of managers  
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